Normally, in books as well as films, the first in a series typically is the biggest seller. Stands to reason. Not all fans who see book or movie 1 will return for number 2, no matter the quality. Few will begin in the middle, and those who do are likely to go back and pick up the story.
However, the Chinese language edition of book 2 of the Jason Wander series, Orphan’s Destiny, is outselling book 1, Orphanage. Counterintuitive. Dare I say inscrutable?
It may be the covers. Chinese Orphanage depicts the alien enemy as spiders with blood-dripping fangs. At the risk of a spoiler, the Slugs actually look like, well, big slugs. So Chinese cover artistic license evidently extends to a phylum shift. Chinese Orphan’s Destiny, on the other hand, depicts alien warships that remind me of the floating martians in the 1950s film version of War of the Worlds.
But in the UK editions, book 3, Orphan’s Journey, is minutely outselling book 2, Orphan’s Destiny. Nope, can’t be the covers – the UK covers mirror the US covers.
In the Czech Republic, the covers (book 3 was released by Fantom Print in March) are consistently old-school SF, but the sales fresh.
I dunno. I’m just glad readers are enjoying the series.